Cita APA (7a ed.)

Kotler, P., Armstrong, G., & Rivera Rodríguez, C. E. Marketing (10.).

Cita Chicago Style (17a ed.)

Kotler, Philip, Gary Armstrong, y Clara Eugenia Rivera Rodríguez. Marketing. 10. Madrid : Pearson Educación.

Cita MLA (9a ed.)

Kotler, Philip, et al. Marketing. 10.