LOS MITOS DEL PAÍS VERDE: LA COSTA RICA ESENCIAL DEL BICENTENARIO
This article analyzes the set of historical and sociocultural factors that have influenced the production of imaginaries about Costa Rica as the green country. For this, first we approach the social and political context in which the so-called “green myth” is established....
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| Formato: | Online |
| Lenguaje: | spa |
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Universidad de Costa Rica
2022
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| Acceso en línea: | https://revistas.ucr.ac.cr/index.php/sociales/article/view/52483 |
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| _version_ | 1808151294858231808 |
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| author | Cartagena Núñez, Catalina |
| author_facet | Cartagena Núñez, Catalina |
| author_sort | Cartagena Núñez, Catalina |
| collection | Revista de Ciencias Sociales (RCS) |
| description | This article analyzes the set of historical and sociocultural factors that have influenced the production of imaginaries about Costa Rica as the green country. For this, first we approach the social and political context in which the so-called “green myth” is established. Secondly, we deep dive into the representations of the natural landscape used in some advertising campaigns by Essential Costa Rica. Finally, we place side to side the imaginaries of the green exceptionality with the socio-environmental reality of the country. Based on this analysis, we intend to show some of the mechanisms by which these imaginaries produce ways of being and thinking about the country while erasing and making others invisible. |
| first_indexed | 2024-07-10T23:05:27Z |
| format | Online |
| id | FCS-RCS-article-52483 |
| institution | Facultad de Ciencias Sociales (FCS) |
| language | spa |
| last_indexed | 2024-07-10T23:05:27Z |
| publishDate | 2022 |
| publisher | Universidad de Costa Rica |
| record_format | ojs |
| spelling | FCS-RCS-article-524832023-09-28T15:49:55Z MYTHS OF THE GREEN COUNTRY: THE ESSENTIAL BICENTENNIAL COSTA RICA LOS MITOS DEL PAÍS VERDE: LA COSTA RICA ESENCIAL DEL BICENTENARIO Cartagena Núñez, Catalina COSTA RICA NATIONALISM TOURISM ADVERTISING CONFLICTS ENVIRONMENT COSTA RICA NACIONALISMO TURISMO PUBLICIDAD CONFLICTO AMBIENTE This article analyzes the set of historical and sociocultural factors that have influenced the production of imaginaries about Costa Rica as the green country. For this, first we approach the social and political context in which the so-called “green myth” is established. Secondly, we deep dive into the representations of the natural landscape used in some advertising campaigns by Essential Costa Rica. Finally, we place side to side the imaginaries of the green exceptionality with the socio-environmental reality of the country. Based on this analysis, we intend to show some of the mechanisms by which these imaginaries produce ways of being and thinking about the country while erasing and making others invisible. Este artículo analiza el conjunto de factores históricos y socioculturales que han posibilitado la producción de imaginarios sobre Costa Rica como el “país verde”. Para esto, en un primer momento, se realiza una aproximación al contexto social y político en el cual se establece el denominado “mito verde”. En segundo lugar, se indagan las representaciones del paisaje natural en algunas campañas publicitarias de la Marca País Esencial Costa Rica. Finalmente, se contrastan los imaginarios de la excepcionalidad verde con la realidad socioambiental del país. A partir del análisis se pretende mostrar algunos de los mecanismos mediante los cuales estos imaginarios producen unos modos de ser y pensar el país, al tiempo que borran e invisibiliza otros. Universidad de Costa Rica 2022-09-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Contribution application/pdf application/epub+zip https://revistas.ucr.ac.cr/index.php/sociales/article/view/52483 10.15517/rcs.v0i175.52483 Revista de Ciencias Sociales; No. 175 (2022): ENVIRONMENTAL CONFLICTS DURING NEOLIBERALISM (JANUARY-MARCH, 2022); 57-71 Revista de Ciencias Sociales; Núm. 175 (2022): CONFLICTOS AMBIENTALES EN ÉPOCA DE NEOLIBERALISMO (ENERO-MARZO, 2022); 57-71 2215-2601 0482-5276 spa https://revistas.ucr.ac.cr/index.php/sociales/article/view/52483/52620 https://revistas.ucr.ac.cr/index.php/sociales/article/view/52483/52621 https://revistas.ucr.ac.cr/index.php/sociales/article/view/52483/52623 |
| spellingShingle | COSTA RICA NATIONALISM TOURISM ADVERTISING CONFLICTS ENVIRONMENT COSTA RICA NACIONALISMO TURISMO PUBLICIDAD CONFLICTO AMBIENTE Cartagena Núñez, Catalina LOS MITOS DEL PAÍS VERDE: LA COSTA RICA ESENCIAL DEL BICENTENARIO |
| title | LOS MITOS DEL PAÍS VERDE: LA COSTA RICA ESENCIAL DEL BICENTENARIO |
| title_alt | MYTHS OF THE GREEN COUNTRY: THE ESSENTIAL BICENTENNIAL COSTA RICA |
| title_full | LOS MITOS DEL PAÍS VERDE: LA COSTA RICA ESENCIAL DEL BICENTENARIO |
| title_fullStr | LOS MITOS DEL PAÍS VERDE: LA COSTA RICA ESENCIAL DEL BICENTENARIO |
| title_full_unstemmed | LOS MITOS DEL PAÍS VERDE: LA COSTA RICA ESENCIAL DEL BICENTENARIO |
| title_short | LOS MITOS DEL PAÍS VERDE: LA COSTA RICA ESENCIAL DEL BICENTENARIO |
| title_sort | los mitos del pais verde la costa rica esencial del bicentenario |
| topic | COSTA RICA NATIONALISM TOURISM ADVERTISING CONFLICTS ENVIRONMENT COSTA RICA NACIONALISMO TURISMO PUBLICIDAD CONFLICTO AMBIENTE |
| topic_facet | COSTA RICA NATIONALISM TOURISM ADVERTISING CONFLICTS ENVIRONMENT COSTA RICA NACIONALISMO TURISMO PUBLICIDAD CONFLICTO AMBIENTE |
| url | https://revistas.ucr.ac.cr/index.php/sociales/article/view/52483 |
| work_keys_str_mv | AT cartagenanunezcatalina mythsofthegreencountrytheessentialbicentennialcostarica AT cartagenanunezcatalina losmitosdelpaisverdelacostaricaesencialdelbicentenario |