LA INVESTIGACIÓN ACCIÓN PARTICIPATIVA (IAP) EN EL MARKETING POLÍTICO 3.0. LA INTELIGENCIA EMOCIONAL INTRAPERSONAL E INTERPERSONAL EN EL CASO DE PODEMOS Y CIUDADANOS
This article states that the application of the Participative Action Research (PAR) methodology is appropriate and useful as a market research instrument in the marketing field. par was, so far, only recognized in the field of education, except for authors such as Moreno (...
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| Main Authors: | , , |
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| Format: | Online |
| Language: | spa |
| Published: |
Universidad de Costa Rica
2020
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| Subjects: | |
| Online Access: | https://revistas.ucr.ac.cr/index.php/sociales/article/view/42991 |
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