EL ANÁLISIS DE ESTEREOTIPOS FEMENINOS EN UNA LUDOTECA VIRTUAL “ROSTROS DE MUJER”

“Faces of Women” is an educational and playful proposal created for provide resources in the Network for the analysis of female stereotypes in advertising. This article cites various considerations on gender stereotypes and shows the operation of the virtual playroom, which enables users to uncover...

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Detalles Bibliográficos
Autores principales: Aguaded, Jorge Ignacio, Hernando-Gómez, Ángel, Tello-Díaz, Julio
Formato: Online
Idioma:spa
Publicado: Universidad de Costa Rica 2012
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Acceso en liña:https://revistas.ucr.ac.cr/index.php/sociales/article/view/3862
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Descripción
Sumario:“Faces of Women” is an educational and playful proposal created for provide resources in the Network for the analysis of female stereotypes in advertising. This article cites various considerations on gender stereotypes and shows the operation of the virtual playroom, which enables users to uncover and do a critical reading of various advertisements. It is a commitment to media literacy for the study of advertising in the media which often present a superficial and patchy image of women compared with men.