EL ANÁLISIS DE ESTEREOTIPOS FEMENINOS EN UNA LUDOTECA VIRTUAL “ROSTROS DE MUJER”

“Faces of Women” is an educational and playful proposal created for provide resources in the Network for the analysis of female stereotypes in advertising. This article cites various considerations on gender stereotypes and shows the operation of the virtual playroom, which enables users to uncover...

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Autors principals: Aguaded, Jorge Ignacio, Hernando-Gómez, Ángel, Tello-Díaz, Julio
Format: Online
Idioma:spa
Publicat: Universidad de Costa Rica 2012
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Accés en línia:https://revistas.ucr.ac.cr/index.php/sociales/article/view/3862
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Sumari:“Faces of Women” is an educational and playful proposal created for provide resources in the Network for the analysis of female stereotypes in advertising. This article cites various considerations on gender stereotypes and shows the operation of the virtual playroom, which enables users to uncover and do a critical reading of various advertisements. It is a commitment to media literacy for the study of advertising in the media which often present a superficial and patchy image of women compared with men.