MODERNIDAD Y OCIO: LA PUBLICIDAD DE RADIOS, CONSOLAS Y TELEVISORES EN LA PRENSA COSTARRICENSE (1950-1970)
This article analyses the advertising of radios, consoles and televisions in newspapers during the period 1950-1970 to identify elements of the discourse of modernity and its relation with the process of social and cultural transformation in Costa Rica. The methodological strategy includes a quantit...
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| Formato: | Online |
| Idioma: | spa |
| Publicado: |
Universidad de Costa Rica
2018
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| Acceso en liña: | https://revistas.ucr.ac.cr/index.php/sociales/article/view/33685 |
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| Sumario: | This article analyses the advertising of radios, consoles and televisions in newspapers during the period 1950-1970 to identify elements of the discourse of modernity and its relation with the process of social and cultural transformation in Costa Rica. The methodological strategy includes a quantitative and qualitative analysis of advertisements from four national newspapers. The study reveals that texts and images referred to modernity and its values, suggesting changes in lifestyles and people’s entertainment. |
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