MODERNIDAD Y OCIO: LA PUBLICIDAD DE RADIOS, CONSOLAS Y TELEVISORES EN LA PRENSA COSTARRICENSE (1950-1970)
This article analyses the advertising of radios, consoles and televisions in newspapers during the period 1950-1970 to identify elements of the discourse of modernity and its relation with the process of social and cultural transformation in Costa Rica. The methodological strategy includes a quantit...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Online |
| Sprache: | spa |
| Veröffentlicht: |
Universidad de Costa Rica
2018
|
| Schlagworte: | |
| Online Zugang: | https://revistas.ucr.ac.cr/index.php/sociales/article/view/33685 |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| Zusammenfassung: | This article analyses the advertising of radios, consoles and televisions in newspapers during the period 1950-1970 to identify elements of the discourse of modernity and its relation with the process of social and cultural transformation in Costa Rica. The methodological strategy includes a quantitative and qualitative analysis of advertisements from four national newspapers. The study reveals that texts and images referred to modernity and its values, suggesting changes in lifestyles and people’s entertainment. |
|---|